Biometrics Ltd

BRANDING/ LOGO DESIGN / BROCHURE DESIGN

Biometrics Ltd is a world leader in the design, manufacture and distribution of technologically advanced sensors, instruments and software for biomedical and engineering research, clinical rehabilitation and educational settings.

The Challenge

We were tasked with developing the existing brand to reflect the changing nature of the company, and to add a new symbol to their existing logotype. We also created a series of brochures in the new style.

Biometrics Ltd

BRANDING/ LOGO DESIGN / BROCHURE DESIGN

Biometrics Ltd is a world leader in the design, manufacture and distribution of technologically advanced sensors, instruments and software for biomedical and engineering research, clinical rehabilitation and educational settings.

The Challenge

We were tasked with developing the existing brand to reflect the changing nature of the company, and to add a new symbol to their existing logotype. We also created a series of brochures in the new style.

The Result

After initial brainstorming sessions and further research, we felt that an image based the image of Vitruvian Man by Leonardo da Vinci, produced in a modern style would convey perfectly the ethos of the company and at the same time portray the nature of the business to customers old and new. 

Many of Biometrics products capture data in the form of sound waves. We used this information to create a stylised wave form which when tilted to 90 degrees creates the shape of Vitruvian Man.

 

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